Amanda Furukawa

Graphic Designer

Stop Age Discrimination

The purpose of this project was to create a campaign to bring awareness to the subject of age discrimination, specifically Ontario's new law on drinking and driving for drivers under the age of 21. The current perception is concerns about youth and impaired driving. Motor vehicle crashes are the leading cause of death among 15 to 25 year olds, and alcohol is a factor in 50% of those crashes. Young drivers are already disadvantaged due to their inexperience, and they should not have their judgment impaired by alcohol. They tend to be risk takers and are less cautious than older drivers, so, even in the absence of alcohol, they are at greater risk of crash than older, more experienced drivers. The desired perception is to have the audience take a step back and not think about statistics. The goal is for them to think about how they are discriminating a group of people on their age and to ask themselves, how is that different from discriminating by gender or sexual orientation. The goal of my campaign is for the audience to realize that any form of discrimination is wrong and we should rethink this law. My campaign consists of poster and an exhibit that would be placed in a public space, such as a mall. The exhibit would allow for people to sign the petition to get rid of the age discriminating law and give them to opportunity to put themselves into the campaign.

  • Category: Campaign, Social Awareness
  • Year: 2012

Stop Ageism
Stop Ageism
Stop Ageism
Stop Ageism
Stop Ageism
Exhibit Mockup, the exhibit allows for the public to gain information about age discrimination and the new law. It has an informational display and iPads setup for people to sign the petition to get rid of the law that discriminates against drivers under the age of 21. There is an interactive wall that allows for people to put up characteristics of discrimination and a station setup to allow for them to get their own photo taken and put into the ad.